If I had to pick the biggest mistake small companies make when it comes to product development, it would be that they make the mistake of treating product development as if it was just like any other business activity—sales, accounting, customer service, manufacturing, etc.
Product development is a process of discovery, creativity and problem solving, not a series of tasks to be done one after the other. Treating product development like any other business process leads to several common fallacies, as pointed out in this landmark HBR article,Six Myths of Product Development.
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Steve Owens – CTO Finish Line PDS A Better Way for Small Companies to Develop Products
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