Whitepapers
You are Designing a Product No One Will Buy
The technology explosion of the early 80s created a plethora of niche market technology businesses. These businesses grew up in a world w...
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How to Hire a Product Development Team
If you’re a startup or small business, at some point you are going to hire a product development team. This seemingly simple task has l...
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How to Design a Go To Market Strategy for Your Startup
Designing the GTM strategy for your startup is just as important as designing the product. Additionally, ...
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Four Golden Rules of Startup Success
There is a lot of advice out there on how to be successful at a startup. Most of it is wrong; or at least may not work for your startup. ...
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How to Raise Money for Your Startup
Don’t Believe the MYTHS! Some of the myths about raising money are all too familiar. “I just need to be introduced to the right perso...
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Why Product Development is Different in a Lean Startup
The lean start-up movement has been based on a single insight – that the purpose of a start-up is to discover a business model that wor...
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What Every Venture Capitalist Needs to Know About Product Development
You have just invested in a new startup. Like most startups you invest in, they are going to disrupt the industry with their new product....
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Top 10 Reasons Why Product Development Projects Fail
The sole purpose of product development is to generate a positive return on investment. Consequently, it is interesting to note that more...
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Product Development in a Small Business
The technology explosion of the early 80s created a plethora of niche market technology businesses. These businesses grew up in a world w...
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Keys to Successful Product Development
You want to see your product succeed. You want to see your company succeed. In order for that to happen, you also have to succeed in prod...
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Invention versus Engineering
Have you ever wondered why some product development projects run like clockwork and others are train wrecks? One reason some projects suc...
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What Every Contract Manufacturer Needs to Know About Product Development
In the landmark HBR article The Four Things a Service Business Must Get Right, by Frances X. Frei, the author contrasts a product busines...
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