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Measure your product-market fit before spending a lot of money on product development.
The #1 reason for lack of ROI on product development is poor product market fit. Guessing (forming a hypothesis) what this product-market fit is a good start but don’t stop there; follow up by proving this guess is right with market validation experiments.
A tool for planning your market validation experiments.
Everything else in product development is useless unless you have product-market fit.
Wasting a lot of time and money developing a product that no one will buy.
Before generating the product requirements.
If you need any MVPs for your experiments, let us know.