Marketing & Branding: Is the New Product Differentiated? Is the Customer Outreach Plan to Reach Realistic & Sufficient?
Selling: Does the Team have a the Tools & Skills to Close and Create Revenues?
Each program is individually tailored to the clients’ needs, but will follow the following general outline:
Marketing Due Diligence
Does the Startup Team have a differentiated brand position?
Does the Startup Team have a realistic and cost-effective marketing strategy?
Can the Startup Team execute this marketing strategy?
What necessary marketing skills are missing from the Startup Team?
Sales Due Diligence
Did can make the unit for $X and sell it for significantly more.
Does the Startup Team have a realistic and cost-effective sales strategy?
Can the Startup Team execute this sales strategy?
What necessary sales skills are missing from the Startup Team?
The Rubber Must Meet the Road: Can this Startup Actually Sell this New Product?
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