Validate Services for Small Business

Is the Market for this Product Worth Pursuing?

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Starting the Right Way

Before you (re-)design the perfect product you must understand existing and emerging customer preferences.

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Putting it to the Test

Finish Line will help you navigate the tricky question of confirming if your solution will be accepted by your chosen customers.

Step 1: Market Research

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Market Size

Estimate the size of the Total Addressable Market to confirm that this market is worth pursuing

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Economic Value of Solution

What is solving this problem really worth?

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Market Structure

Research how this would impact how the new product would be sold

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Customer Assessment

Identify and prioritize who would pay for it, and estimate the customer acquisition cost

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Competitor Identification & Analysis

Search market for existing competing solutions and assess comparative advantages

Step 2: Product Test

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Product-Market Fit

Formulate a formal value hypothesis that identifies both the chosen customers’ real problem(s) and the product features needed to satisfy the customers.

  • Generate product requirements
  • Model and test Go to Market plan

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Initial Product Test

  • Set goals to test the value hypothesis
  • Construct an MVP (Minimally Viable Product)
  • Develop a basic marketing plan
  • Execute the product and marketing tests
    • A/B testing
    • Customer acquisition cost testing
    • Demand curve
  • Distill learnings
  • Iterate, refine and repeat as necessary until the product’s value hypothesis matches the market feedback from the chosen customers

THE COST

The cost of this service is calibrated to the specific needs of your business.

READY TO MAKE YOUR PRODUCT A REALITY?

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