The lean start-up movement has been based on a single insight – that the purpose of a start-up is to discover a business model that works. Instead of the “entrepreneur that knows what the market wants”, we move to the “entrepreneur that knows how to discover what the market wants”. This subtle difference has been key to the success of companies like Groupon, DropBox, and Intuit to name a few.
This white paper focuses on why product development is different in a lean start-up. We have 15 years of experience to support our findings and the expertise to help you succeed.