The sole purpose of product development is to generate a positive return on investment. Consequently, it is interesting to note that more than 70% of product development projects fail to produce a positive return on investment. Product Development is risky and always requires some trial and error. However, great companies continuously improve, and product development is certainly an area where opportunities for improvement abound.
This white paper focuses on the top 10 reasons why product development projects fail. We have 15 years of experience to support our findings and the expertise to help you succeed.