Keys to Successful Product Development

Winning the Product Development Race

Seeing an idea, a twinkle in an entrepreneur’s eye become a successful product is a dream come true. From the moment of enlightenment or the aha moment when an idea is born, the natural urge to rush as quickly as possible from concept to finished product can put that great idea and potentially successful product at significant risk. Critically important steps are missed or ignored and shortcuts taken, all with predictable results.

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