< Back to Tools
The lean start-up movement has been based on a single insight – which the purpose of a start-up is to discover a business model that works. Instead of the “entrepreneur that knows what the market wants”, we move to the “entrepreneur that knows how to discover what the market wants”. This subtle difference has been key to the success of companies like Groupon, Dropbox and Intuit to name a few.
In this article we explore the unique challenges of a lean start-up and how Outsourced Product Development (OPD) can be used to overcome them