“The future ain’t what it used to be.” Yogi Berra Sometimes product development projects do not live up to their initial promise. Knowing when to shut down a project can be an essential ingredient to success. Most new product ideas start with high expectations, but over time, some start to fade. Worse, this process often… Read More

We have a lot of interactions with CMs (Contract Manufacturers). These companies are amazing—they can do ten thousand things and not make a single mistake. Their business must work this way to stay competitive. Product development, on the other hand, is different. In product development, you are lucky if you do 10 things and get… Read More

The prototype is all done and it seems to work well. Now, how do you get the prototype manufactured reliably and at a reasonable cost? If you’re like a lot of small companies, this is not something you do all the time. Finish Line has done more than one thousand projects for more than 300… Read More

There are many more ways to pay for product development than you may realize, including not paying for it at all. What is right for your situation will depend on your exact circumstances. You may wish to review the following before starting your next product development project. 1. Employees: Most of us are familiar with… Read More

In these challenging times, we see a lot of companies trying to figure out how to enter new markets. Many companies have found their markets have shrunk, or even disappeared. Even companies that have been unaffected are starting to wonder if they should diversify. But exactly how do you enter new markets? If you are… Read More

Some of the myths about raising money are all too familiar. “I just need to be introduced to the right person.” “I will put my idea on one of those crowdfunding platforms.” “Once my prototype is done, everyone will want to fund me.” Or, my favorite, “We will bootstrap with [students/interns/work for stock] people.” Raising… Read More

We often get calls asking if we can design a prototype, or have we ever worked with the X Y Z technology? After a few probing questions, what we learn is that this company needs a product developed, not a prototype designed—at least not yet. Developing a product is different than designing a product or… Read More

To outsource or not to outsource? It’s a question that arises again and again in small companies. Why? Because technology is evolving rapidly, and many small companies are struggling to fund the fixed cost of a full-time team with the necessary diversity of skills needed to stay competitive. For years, small companies have been developing… Read More

I got a call from an engineering friend of mine. He just moved to a new city for a new job. He writes firmware for a small company. Reason for the call? He is bored and wondered if we had any projects he could work on. Good engineers love their jobs and hate just sitting… Read More

The most common inquiry we get from startups is “when do I use a company versus a contractor, versus an employee?” Our research has concluded that getting this question right correlates with startup success, and getting it wrong often leads to startup failure. So, what is the right answer?       Employee: – The… Read More