The Weather is Perfect for Small Companies and Startups: There is more capital now than ever in history, and the cost of capital is cheap. In the HBR Article (March-April 2017, Strategy in the Age of Superabundant Capital
), Michael Ma#startupsnkins, et. al., says: “The combination of the factors leads us to conclude that through 2030 (at least), markets will continue to grapple with capital superabundance. Too much capital will be chasing too few good investment ideas for many years”. The lesson for us is that small company product development is alive and well, and will likely remain so for years to come. It is easier now to raise funds for good ideas than it has ever been, and this environment will likely continue for at least a decade.