How to Diversify Into New Markets

A good RD is an essential first step in any product development project

In these challenging times, we see a lot of companies trying to figure out how to enter new markets. Many companies have found their markets have shrunk, or even disappeared. Even companies that have been unaffected are starting to wonder if they should diversify.

But exactly how do you enter new markets? If you are like most companies, you have never entered a new market and the one you are in now was entered decades ago. Everyone in the company knows the existing market, how can I expect them to develop products and sell into a market they know nothing about and which market do I choose?

There is a proven method for entering new markets — sometimes called Market Validation. See our white paper here for more details 👉 How To Do Market Validation.

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