First Step to Creating a Great Product

A Requirements Document (RD) is the first step to creating a great product. Because it is the first step, an RD has the greatest leverage of all product development activities. A small error in the direction at this stage can make a big difference in where the product ultimately ends up. Good is the enemy… Read More

How to Develop a Product, Part 1: Niche Market

We often get calls asking if we can design a prototype, or, have you ever worked with the XYZ technology/IC/Software/etc. After a few probing questions, what we learn is that this company really needs a product developed, not a prototype designed—at least not yet. Developing a product is not the same as designing or building… Read More